Packaging | Victus
Liv Schmidt, Lasse Betzer,
Jonas Emmertsen, Jeppe Kjøller
Carlsberg Victus Is a nordic beer, with an ethnic inspiration. Victus is a beer you will enjoy at the dinner table, when eating spicy food.
The label design is a combination of ethnic colors, patterns, the simplicity and the minimalism from nordic designs.
The large beer is going to be sold in store and the smaller beer is going to be sold at restaurants and cafes.
When you buy the beer in store, there is a small bag of spices hanging on the side of the bottle. This should encourage the consumer to make ethnic food and try new recipes.
The deluxe package contains of two bottles of beer and the four spices that we selected. The spices are picked, because they are the most frequently used spices in four of the seven continents. The deluxe package also include a small cookbook with ethnic recipes.
This is a school project and the whole concept is fiction.